The event

Wednesday 15 June saw the European meeting of the industry association IMA Europe. IMA, which also stands for Incentive Marketing Assocation, organises a meeting 3 times a year. This year, the event took place at the Scheepsvaart Museum in Amsterdam. Members from all over Europe gathered here to share knowledge and gain expertise.

The morning programme scheduled the innovation session to which four companies were invited, including us. A short 10-minute pitch caught the attention of many visitors. Like many others, they had never seen this before and had never thought about it being possible. We were delighted with all the positive feedback.

What we were talking about

Everyone has received or given away flowers and plants. It is often used as a gift, as it brings a lot of positivity. All greenery gives energy and brings joy. Personalising this is always done with the packaging, but never on the flower or plant itself. While it is the flower or plant that stays and the packaging ends up in the bin.

We changed that. With our vastly long experience in the flower and plant sector, we have the ability and knowledge to work with the best products. With a message or logo on the flower or plant, you bring an extra feeling which makes it more personal. Flowers and plants can now be used for all kinds of occasions, from a small number to tens of thousands of pieces, anything is possible.

Our experience

Richard Grootscholten and Wahing Lee spoke about Promoplants to this audience. It was a very nice meeting with many enthusiastic responses. It was certainly a nice and educational experience. New connections were made, which is always nice.

Each visitor was also given a green gift which was of course personalised for this industry association.

We thank Dennis van den Berg of Touch Incentive for organising it and for our invitation.